ROANOKE, VA., April 1, 2015 – A new contemporary art gallery, Alexander/Heath Contemporary, LLC opened in March in the West End of Downtown. The gallery is located at 425 Campbell Avenue at the corner of Fifth Street and is part of the “Flats on Fifth” complex.
The first art opening was Friday, March 6th from 4pm to 10pm and featured “Equilateral Triangles” by Robert Huot. Live music was provided by guitarist Brian Mesko between 6pm and 8pm. Appetizers and beverages were served. Over 100 people attended the event.
“As soon as I saw this space I instantly thought it should be a space to show art,” admits partner and curator Edward Hettig. “Roanoke has a very active art scene with great galleries. We are excited to be a part of it.”
The gallery outfitted the space in February with new LED track lighting and sound system. The initial renovation was done by the Garland Properties of Roanoke.
Hettig, along with partners, Gregg Weinschreider and Robert Huot, formed the LLC in October 2014. Weinschreider owns SleepSafe® Beds, LLC, a safety bed and adjustable bed manufacturing facility in Bassett, Virginia. Huot, a lifelong painter, and filmmaker, lives in Upstate New York. Hettig, a marketer and lifelong designer and painter, is originally from Upstate New York and lives in Downtown Roanoke.
The gallery will focus on solo exhibitions initially, running for five to six weeks. They plan to mix in community minded events such as an “Appalachian Thru-Hiker Convo” in early June. AT Thru-Hikers currently on the trail will be invited to meet AT Thru-hiker alumni and share their tales. Section hikers are also welcome to join the conversation. The gallery will exhibit and sell images that were created along the trail.
The gallery plans to show a variety of art from a variety of artists. “This may include lifelong artists or new artists who we feel deserve exposure,” Hettig explained.
The gallery partners are avid art collectors. “We will try to bring artists to Roanoke, or from around the local area, that are worth collecting.” concludes Hettig. “It is a great opportunity to enjoy art and also have it appreciate in value.”
After the initial opening in March, the gallery plans to be open Fridays, from 7 pm to 9 pm and Saturdays, from 2 pm to 4 pm, and by appointment. Alexander/Heath Contemporary is located at 425 Campbell Avenue SW. The entrance to the gallery is on 5th Street, though the gate between “Flats on Fifth” and the Nehi Lofts.